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Use interim managers to extend
your corporate skill set
Catherine
Graham is Interregna’s senior consultant specialising in
FMCG marketing and financial services. For her, interim managers
offer much more than a pair of helping hands: “Today’s
interim managers are often multi-talented individuals with a
broad base of skills. They can bring a lot more to the party
than a function specialist who may have only worked in one industry
sector.”
From the point of view of the interim manager, it is now often
seen as a positive career move, allowing them access to a wider
range of positions at a senior level. The client can equally
take advantage of that experience across different sectors and
disciplines.
“Going back a few years, when the building societies were
launching current account facilities, there was a time when banks,
for example, would positively recruit FMCG marketeers to present
a more consumer-facing image to the customer. These new recruits
would invariably have had a classical blue chip marketing CV
but perhaps no previous experience in the financial sector other
than as a consumer themselves. One only has to look now at how
the banks and building societies compete for each other’s
business with all sorts of marketing tactics once only employed
on the back of a cereal packet to realise how marketing any brand
requires an innovative approach!”
There is a fantastic advantage in taking
on an interim manager with real breadth of experience in both
a variety of sectors,
and perhaps functions. An organisation may feel specific skills
from outside their sector would really bring something fresh
to the table. With an interim manager, the company can take that ‘risk’ for
a limited period without the significant financial commitment
a permanent position would entail. In turn, that may lead to
employing a ‘safer option’ but less qualified or
challenging individual- or of course either extending the interim’s
brief or employing them full time.
Interim management is a flexible way of working
that can really broaden a company’s skill set at the
top, at a time when you may need it the most, keeping an organisation
ahead of the
competition.

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